Browsing Category

Blog

COVID-19 and Consumer Behaviourism

COVID has given a tight blow on the face of conspicuous consumption of elite class. According to Veblen, tendency of a person to buy expensive items to display wealth and income rather than to cover the real needs leads to the waste of…

COVID Crisis: The Reincarnation of SHG

COVID-19, a global catastrophe has grappled the entire world today. It has become undiscriminating in character. Rich, poor, developed and underdeveloped nations, mega cities to the satellite ones, urban centres to the rural pockets…